[vc_row][vc_column width=”1/4″][interactive_banner banner_title=”Igor Vukojevic” banner_desc=”Producer, Founder and Marketing Strategist for Veden Media” banner_image=”id^35811|url^http://www.vedenmedia.com/wp-content/uploads/Igor-Veden-Vukojevic.jpg|caption^Igor Veden Vukojevic|alt^Igor Veden Vukojevic|title^Igor Veden Vukojevic|description^Igor Veden Vukojevic” banner_style=”style02″ banner_bg_color=”rgba(30,115,190,0.8)” banner_overlay_bg_color=”rgba(0,102,191,0.82)” ib_wrapper_margin=”margin-top:1px;margin-right:1px;margin-bottom:1px;margin-left:1px;”][/vc_column][vc_column width=”3/4″][vc_column_text]Have you ever made an amazing video that didn’t perform nearly as well as you thought it would? You’re not alone. Most business videos online simply don’t bring in sales even though they’re supposed to.

Having analyzed hundreds of video campaigns and viewed thousands of videos for all types of companies over the past seven years, one thing is clear:[/vc_column_text][vc_column_text css=”.vc_custom_1483633051921{padding-top: 0px !important;padding-bottom: 0px !important;}”]

99% of videos could easily double or triple the number of new clients.
This can be done with a single tweak that anyone can do

[/vc_column_text][/vc_column][/vc_row][vc_row margin_top=”0″ margin_bottom=”35″][vc_column][vc_column_text]I have seen companies go to extreme lengths to generate more clients with their videos, spend ridiculous amounts of money paying for views, waste time reaching out to influencers on social media, even create events just to bring attention to their videos.

And that works to an extent. But all of those efforts are worthless without one simple addition to their videos.[/vc_column_text][vc_empty_space height=”20px”][ultimate_heading main_heading=”One Good Video Can Double Your Sales” heading_tag=”h3″ alignment=”left” sub_heading_line_height=”desktop:0px;”][/ultimate_heading][vc_empty_space height=”35px”][vc_column_text]Take a look at this email from one of our clients that I received recently. I blurred the product names to protect it from competitors.[/vc_column_text][vc_single_image image=”35864″ img_size=”full” alignment=”center” onclick=”link_image” css_animation=”fadeIn” css=”.vc_custom_1483486585013{padding-top: 3px !important;padding-right: 3px !important;padding-bottom: 3px !important;padding-left: 3px !important;}”][vc_column_text]These sales come from generic YouTube traffic that the client doesn’t even have to pay for. The video was developed in a compelling way that entices users to make a purchase. 

On the other hand, I have consulted companies who have hundreds of videos on their YouTube channel, struggling to make decent sales, not knowing why their videos are not sending them any traffic.

In desperation, they usually do one of these three things:[/vc_column_text][ultimate_icon_list icon_size=”20″ icon_margin=”15″][ultimate_icon_list_item icon=”Defaults-double-angle-right” icon_color=”#1e73be”]They decide that video marketing is useless, not worth their time or money. This is the type of businesses I don’t prefer to work with because they simply don’t have the type of mindset required to grow their companies. However, they make for great competitors. Their lack of proper mindset is exactly what allows me and my clients to outperform them.[/ultimate_icon_list_item][ultimate_icon_list_item icon=”Defaults-double-angle-right” icon_color=”#1e73be”]They decide that they need to create a lot more videos, and target a lot more keywords. This is almost a good thing, because it usually does generate more traffic. However, in most cases they keep replicating the same mistakes that they made in the first place.[/ultimate_icon_list_item][ultimate_icon_list_item icon=”Defaults-double-angle-right” icon_color=”#1e73be”]They decide to spent more money on better production. I like this move. However, some of the most popular videos on the internet are produced very poorly, yet they still double or triple sales each year. Production level doesn’t always result in an increase in sales.[/ultimate_icon_list_item][/ultimate_icon_list][/vc_column][/vc_row][vc_row margin_top=”0″ margin_bottom=”35″][vc_column][ultimate_heading main_heading=”The Most Common Missing Ingredient” heading_tag=”h3″ alignment=”left” sub_heading_line_height=”desktop:0px;”][/ultimate_heading][vc_empty_space height=”35px”][vc_column_text]So here is the #1 thing that is missing from most videos that could easily double or even triple the number of leads and clients to your business.[/vc_column_text][vc_custom_heading text=”“Your top priority is to optimize your video and increase the conversion by adding an effective Call-To-Action or multiple Calls-To-Action throughout your presentation.”
” font_container=”tag:h5|font_size:22|text_align:center|color:%23dd8500|line_height:1.5″ google_fonts=”font_family:Arimo%3Aregular%2Citalic%2C700%2C700italic|font_style:400%20italic%3A400%3Aitalic”][vc_empty_space height=”35px”][vc_column_text]“Missing Call To Action (CTA)” is the number one problem with most videos. This is a much bigger problem with videos created by business owners or Video Production companies without much marketing guidance.

Unfortunately, it gets worse. “Missing CTA” comes attached with a whole lot of additional problems, making it even harder to bring in sales:[/vc_column_text][dt_vc_list]

  1. Missing a call to action
  2. Not including multiple calls to action
  3. Improper placement of the call to action
  4. Not provoking curiosity prior to your call to action
  5. Considering your “contact information” same as “call to action”
  6. Using only one angle to present the call to action and repeating it over and over again
  7. And many many more…

[/dt_vc_list][vc_column_text]Here is the sad part: most companies don’t even use a call to action in their videos. It is not unusual for a business owner or a marketing manager to simply put contact information at the end of a video, confusing it with a call to action.

And the ones that attempt to create a call to action usually do it wrong.[/vc_column_text][/vc_column][/vc_row][vc_row margin_top=”0″ margin_bottom=”35″][vc_column][ultimate_heading main_heading=”One Poorly Created Call To Action Is A Mistake That Gets Replicated Over And Over Again” heading_tag=”h3″ alignment=”left” sub_heading_line_height=”desktop:0px;”][/ultimate_heading][vc_empty_space height=”35px”][vc_column_text]I didn’t want to include examples of videos without any calls to action, because there is nothing to see and it would be a waste of your time. But I do want to show you an example of a Call To Action done wrong, and then repeated over and over again so you can make sure you don’t do the same.

Recently we analyzed a video marketing campaign for a local Nissan dealership with over 160 videos on their channel. You can watch one of them below.

At the 50 second mark the voiceover briefly says “call us today to start test driving”, without providing any contact information. Although the dealership included a brief call to action, this is probably the weakest attempt to dictate the next step their viewers should take.

Not an enticing call to action with no direction and no contact information. No curiosity, no promise of something big and exciting. This mistake was then replicated over 160 times.[/vc_column_text][vc_video link=”https://www.youtube.com/watch?v=BOYYaMP1szY” align=”center” css=”.vc_custom_1483492561985{border-top-width: 3px !important;border-right-width: 3px !important;border-bottom-width: 3px !important;border-left-width: 3px !important;padding-top: 5px !important;padding-right: 5px !important;padding-bottom: 5px !important;padding-left: 5px !important;background-color: #ffffff !important;border-left-color: #0066bf !important;border-left-style: solid !important;border-right-color: #0066bf !important;border-right-style: solid !important;border-top-color: #0066bf !important;border-top-style: solid !important;border-bottom-color: #0066bf !important;border-bottom-style: solid !important;}”][vc_column_text]So what happens with the viewers at that point? After the video ends, YouTube redirects viewers to a similar video, which could be your competitors video if they provide the same service.

In my case was another review of a Nissan car – and this video was done right.[/vc_column_text][/vc_column][/vc_row][vc_row margin_top=”0″ margin_bottom=”35″][vc_column][ultimate_heading main_heading=”A Few Examples Of A Job Done Right” heading_tag=”h3″ alignment=”left” sub_heading_line_height=”desktop:0px;”][/ultimate_heading][vc_empty_space height=”35px”][vc_column_text]Fortunately, I didn’t have to look too far to find a good example of a call to action to present it at our meeting with the General Manager. Big YouTube channels that rely exclusively on YouTube traffic as the main source of customers know what to do with their viewers.

Only 20 seconds into the next video, there was the first call to action – “Click To Subscribe”.[/vc_column_text][vc_single_image image=”35889″ img_size=”full” alignment=”center”][vc_column_text]Followed by another one – “Leave A Comment”:[/vc_column_text][vc_single_image image=”35892″ img_size=”full” alignment=”center”][vc_column_text]And finally at the end of the video – “For More Videos and More Reviews Visit [insert website]”:[/vc_column_text][/vc_column][/vc_row][vc_row margin_top=”0″ margin_bottom=”0″][vc_column width=”1/3″][vc_single_image image=”35898″ img_size=”full” alignment=”center” onclick=”link_image”][vc_empty_space height=”44px”][/vc_column][vc_column width=”1/3″][vc_single_image image=”35899″ img_size=”full” alignment=”center” onclick=”link_image”][vc_empty_space height=”44px”][/vc_column][vc_column width=”1/3″][vc_single_image image=”35897″ img_size=”full” alignment=”center” onclick=”link_image”][vc_empty_space height=”44px”][/vc_column][/vc_row][vc_row margin_top=”0″ margin_bottom=”35″][vc_column][vc_column_text]Most projects that use YouTube as the main or only source of traffic actually have channels optimized extremely well. They know their stuff, they don’t drop subscribers, they don’t let their viewers to go to a different channel and they produce the type of content that will have you glued to their channel asking for more.

That’s why it is very common to find different calls to action places all through their videos like these:[/vc_column_text][vc_row_inner][vc_column_inner width=”1/2″][vc_single_image image=”35929″ img_size=”full” alignment=”center”][vc_single_image image=”35930″ img_size=”full” alignment=”center”][/vc_column_inner][vc_column_inner width=”1/2″][vc_single_image image=”35931″ img_size=”full” alignment=”center”][vc_single_image image=”35932″ img_size=”full” alignment=”center”][/vc_column_inner][/vc_row_inner][/vc_column][/vc_row][vc_row margin_top=”0″ margin_bottom=”35″][vc_column][vc_column_text]Here is an example of a little trick that works great and we have used it numerous times.

This is called the “end slate” of a YouTube video. It sits at the end of the video, and can last for over a minute to prevent YouTube from displaying related videos and to prevent viewers from moving on to another channel such as your competitors’. [/vc_column_text][vc_single_image image=”35903″ img_size=”full” alignment=”center” onclick=”link_image”][/vc_column][/vc_row][vc_row margin_top=”0″ margin_bottom=”5″][vc_column][ultimate_heading main_heading=”Things Are Harder For Businesses Targeting Clients In Their Area” heading_tag=”h3″ alignment=”left” sub_heading_line_height=”desktop:0px;”][/ultimate_heading][vc_empty_space height=”35px”][vc_column_text]Even though I am using an automotive industry as an example, keep this in mind:[/vc_column_text][vc_column_text css=”.vc_custom_1483635517502{padding-top: 0px !important;padding-bottom: 0px !important;}”]

The importance of a Call To Action applies to all campaigns,
regardless of your industry, the size of your company or your business model.

[/vc_column_text][vc_column_text css=”.vc_custom_1485201303457{margin-top: -10px !important;}”]Unfortunately for local companies, creating a compelling call to action is a little harder.

If you are a local company, you will ask your viewers for more than just a comment or a channel subscription. Requesting a phone call is harder than asking to fill out a form, but not as hard as asking them to come visit your store or book an office consultation.

This is exactly where most businesses fail in their marketing efforts. They spend countless hours making videos, taking photos, editing, converting files, uploading to YouTube and posting on social media. That is just too much time spent away from doing what they are really good at only to have their viewers move on and never get in touch with them.

Adding the right call to action can make or break any marketing campaign, not just a video marketing campaign. If you are interested in having your marketing videos reviewed, set up an appointment and we can discuss your current or upcoming videos.

Find out more by clicking here.

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